PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims explain analyze the use STP (Segmenting, Targeting, Positioning) marketing mix (Marketing mix) in through application at Medina Kalisat Shop. This uses qualitative research with descriptive methods. From results analysis that has been carried out, researcher concludes Toko Madinah implemented well. The (marketing mix), company pays attention variables from so management can run smoothly. effective efficient. still limited knowledge function social media they have optimal. Suggestions optimizing are by utilizing features videos, Live stories, shopping tags.